Founder of The Narrative Lab
Oz Kabala
Strategist
“Narrative engineer” — that’s what I answer when people ask what I do.
The passion for deconstructing and rebuilding how we perceive reality started for me in the walls of the Yeshiva, until I did a mental “reversal” on God himself — and moved to the Hebrew University, where I graduated with honors with an M.A.
From there came the poetry book “One Man Lost God and Wrote”, which became a documentary on the European ARTE network and was seen by tens of millions.
I took that same “narrative code” to the heart of the business world: founded the branding agency Caballero, consulted dozens of companies as an official strategic advisor for the Ministry of Economy, and founded the startup Deadliner.ai.
I’m not selling you marketing “storytelling”.
I’m providing an engineering toolkit that enables entrepreneurs and leaders to extract meaning from chaos — and become architects of their own reality.
Because in a world where information has become a cheap commodity, narrative is the advantage that separates success from failure.
The Journey
The Spark
Within the walls of the study hall, I understood that story is the most powerful tool there is — and that it can be deconstructed and rebuilt.
M.A. with Honors
The Hebrew University of Jerusalem. Philosophy, critical thinking, and analytical tools that turned story into science.
“One Man Lost God and Wrote”
A poetry book that became a documentary on the European ARTE network — seen by tens of millions.
Caballero
I founded a branding agency that brought the narrative code to the heart of the business world.
Strategic Advisor — Ministry of Economy
I consulted dozens of companies as an official strategic advisor for Israel’s Ministry of Economy.
Deadliner.ai
I founded a startup that brings narrative principles to the world of technology.
By the Numbers
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